The small but vibrant city of Panevėžys, Lithuania, has become a harbor of innovation and sustainability. Here, a mother’s innovative idea for healthy, tasty snacks for her children has blossomed into the thriving business “Super Garden.” Now, with support from the EIT Food community, it’s about to reach broader markets—beginning with Germany.
As its name suggests, “Super Garden” offers a variety of garden goodies—berries, fruits, vegetables—and beyond (even cheese), all preserved through a unique, innovative method: lyophilization, or freeze-drying. Laura Kaziukonienė, the founder of “Super Garden,” describes freeze-drying as one of the most effective food preservation methods worldwide: “It preserves up to 98% of the nutritional value and ensures a long shelf life without special storage conditions. This results in nutrition-rich products that also address food waste. For example, a fresh raspberry might spoil in two days, but a freeze-dried raspberry can last up to two years at home, ready as a healthy snack anytime.”
Best of all, these snacks are a perfect alternative to sugary products, with no additives, preservatives, added sugar, or other unnecessary ingredients—making them a great addition to our daily diets.
“Almost anything can undergo freeze-drying, except fats. Products like chocolate, butter, olive oil, and other fatty items aren’t suitable for this process. However, foods like meat, fish, dairy, and even liquids—including alcohol—can be successfully freeze-dried,” says Kaziukonienė. As a result, “Super Garden” has experimented extensively to create new flavors and now proudly boasts the world’s largest assortment of freeze-dried products, with over 300 items and more than 1,500 variations. There is a huge demand for unique natural products, and that’s precisely what “Super Garden” aims to deliver.
How did the idea come about? Interestingly, Laura found inspiration right at her kitchen table. When her kids were eating cereal with freeze-dried berries—at the time, she didn’t even know what they were—she noticed they would pick them out to eat first. She decided to buy more but couldn’t find any in the local market. That’s when she started researching this special processing method and came up with the idea to offer these berries as a product. “I started with packaging since I didn’t have a freeze-dryer. I created a brand, bought in bulk from Germany, repackaged, and, once I saw the market demand, purchased my first freeze-dryer. Things developed quickly from there,” she shared.
Working with Kaunas University of Technology scientist Jonas Damašius on snacks made from freeze-dried powders, which they later named BITES, she learned about the EIT Food program and decided to participate.
Their first attempt paid off: after intense competition, “Super Garden” won second place, validating their efforts. The most rewarding part was the attention from major companies, including Nestlé, which reached out to them. “Although nothing materialized, the fact that a major player from Switzerland’s research department contacted us confirmed that we were doing something intriguing,” Laura recalls.
This year, five years after their win, the EIT Food team in Germany reached out again. “They found us in their database, said they were looking for healthy snacks, and invited us to participate in REWE’s supplier selection process. Through EIT Food’s Germany contact, we went to Vienna in October, joined a meeting, and now we’re working together—it’s still very recent.”
Now “Super Garden” is on the brink of becoming part of REWE’s network of 50 chains, poised to expand into the much larger German market. This partnership marks a major milestone, enabling the company to reach a broader customer base within one of Europe’s largest markets and introduce its innovative, freeze-dried products to health-conscious consumers across the country.